CONCEPT.

Ampersand As Aspostrophe.  

The conventional transformed into the unconventional.

Ampersand. Look down. The "and" symbol on your keyboard.  As.  Meaning equal to. Apostrophe.  (') another common symbol we ofter overlook the frequency of our use.

These words, that are most commonly recognized only as symbols, are transformed into something seeming unrecognizable- only to realize it's one in the same.  

Form is function and function is form.  

 J.Park